Potential customers in your area are searching every day for the product or service that you provide - but you're not there!

Dear business owner,

What if I were to tell you, that I could take all the information that interested prospects would ever need to know about your business, service or product, and place it slap-bang in front of people who are actually looking for that service or product.

Then, further increase the chances of your business getting their custom, ahead of your competitors - if there actually were any competitors in that area or category - and that once
set-up, this method would be "hoovering-in" all the potential customers looking for what you have to offer, 24hrs a day, every day of the year - FOR FREE!

And that this method could realistically replace all those old advertising methods.

Would that get your attention for five minutes? 

Okay, so you have your own business. Therefore, I really don't have to tell you about the draw-backs of the tired old (grossly over-priced and under-performing) traditional methods of advertising such as local or regional press, Yellow Pages, mailshots, web directories etc. The people who sell those types of advertising tell you it is the best way to reach new customers - but then they would - it's their job after all, but remember, they don't actually own their own business.

The people telling you this probably don't even know very much - if anything - about marketing, and even less about running a business. They sell ad space, and as long as they get their commission, then that's all they care about.

So you take their advice and give them your money week after week, month after month. But you are not sure if you are seeing results from these methods or not. The only thing you do know for sure, is that you are spending cash you can ill afford, but you are told that because of the economic turmoil, people are not spending the same - then they will tell you, you just need to advertise more.

Rubbish!

Many businesses are actually thriving during this ecomomic turmoil, simply because they had to change the way they looked at their advertising methods.

Those methods have had their day. They are no longer cost-effective as they have priced themselves beyond what small and local businesses can afford. They are also a poor return on investment. Times have changed and people are turning to modern technology to find the information they need - whenever they need it - wherever they may be at the time.

The companies who had the advertising game "sewn-up" for so many years, are now paying the price as frustrated business owners are cutting-back - or even ceasing - their advertising. However, as advertising is the life-blood of most businesses, they rely more and more on the people who don't know about this hugely effective, yet inexpensive, 21st Century, targeted-advertising technique yet.

Busting the Website Myth. (the Aaaah-Ha! moment)

I recently conducted a survey with the help of local business owners in different towns and asked them two simple questions.


Question 1: "Where do you currently advertise"?

Question 2: "Do you have a website"?  


The answers to these questions were almost exactly the same in each instance, to every business surveyed, in each town. Very few businesses were advertising in the local or regional papers, as they thought it was too expensive, and brought them little result.

Everyone said that the Yellow Pages was far too expensive and had too much competition. Some had bought ads in local business web directories but they had no idea if that was working for them
or not.

All in all, no surprises there then. 

For question two, only about 5% of the businesses I surveyed, had a website. Some said that "they were in the process of having a website built"....but had been for months!  

The huge majority though, replied that, "they didn't sell anything online, so they didn't need a website".   


Wrong, Wrong, Wrong!

It is a fact that most people now use the internet to search for local business and services these days more than any other "traditional" method. However, not everyone is searching these businesses to buy a product or service with credit card in hand, looking at each website in turn, deciding where to spend their money. 

People are doing their research on businesses! 

They are searching Google UK for Plumbers, Painters, PC Repairs, Electricians, Taxis, Wedding Hire, Builders, Couriers, Car Sales, Florists, Pet Stores, Carpet Fitters, Estate Agents, Joiners, Childminders, Hotels, Restaurants, Beauticians, Dog Walkers, etc, etc, etc.

You name it, people are using Google Local to do their "due dilligence" and find out about the businesses available. Information such as, how long have they been in business, where are they situated, what are the business hours, payment methods etc - and most importantly - the experiences of past and present customers, before spending their cash.  

And Guess what!

They are not all sitting at home in front of their computer. They may be at the office, on the train with a laptop, or even walking down the street using their phone to access the internet.

They are using the worlds most powerful search engine to find out about businesses in their town or area. And it doesn't matter if you have been in business for decades - if you are not online nowadays, then you lack credibilty!

So, as far as they are concerned, if you are not there, then you don't exist. So they find what they are looking for somewhere else! i.e. Your competitors.

Hence, you are almost certainly losing out on customers and profits! It's time to get the internet working for your business!

Okay, so what exactly is this advertising method and how can it help your business?

The Awesome Power of a Google Local Business Listing in Google Places.

The Local Ad box, complete with map, immediately draws the visitors eyes directly to the businesses listed beside it. The other ads all around are lost by comparison - that includes the expensive Adword ads and the other listings below (the natural or organic listings).
Even though they too, are on the coveted first page position - and have most likely paid a fortune, or fought tooth-and-nail to get there - they are not nearly as likely to get a visitor to click on them. 

Way down the natural listings is also where all those web directories usually sit, so if you paid for an ad on one of them and are not seeing visitors, now you know why. This is where you will often find the very expensive Yell.com listings that you paid for too - absolutely nowhere in terms of surfer visibility.

The old style local directories are now gathering dust on the shelf along with the Yellow Pages because the vast majority of people now instinctively turn to Google as their first (and often ONLY) port of call when they want to find a local supplier. And with the results from Google Local Business Listings appearing right at the top of the front page, few people look any further than there to find the local services that they want.

Why?

Because Google gives pride of place to the Google Local Business Listings results, right at the top of their front page, complete with a map and pointer to help people (customers) to find you. These ads catch the eye of the visitor and the other listings are as good as invisible from then on - even the Google Adword ads, which may have cost their advertisers hundreds or even thousands of pounds a month, to get front page listings, might just as well not be there..and GLB Listing is FREE!

This is the awesome power of the Google Business Listings - or Google Places ad box!

Take a look at the video our partner company made showing
just how this can help your business.

With Google accounting for over 80% of online searches in the UK, having your business name and location displayed in one of the seven allocated spots ensures that your ad is right in front of people who are actually searching for your service or product, in the area you cover.

People seeing your ad can then either click through to your website, (don't have one? No problem - keep reading) or they can click for "more information", which will then take them to another Google page where they will find all the relevant details about your business that they need to help them choose your business over your competitors. This is your Google, " place page"

Now this great facility is still fairly new and many have yet to find out about it. So sometimes there may be few competing businesses in your category for the area that you are in, so you will have it pretty much "sewn up". But, if there are already seven businesses occupying these spots, then it's not the end of the world.

As I mentioned above, a listing in Google Local Business is FREE to do. But knowing how to do it properly is a different story altogether. Most people don't do it well enough to use it to anything like it's full potential and don't understand the right way to set it up. You need to know the tips and tricks of search engine optimisation and online marketing, to grab the attention of both the search engines and potential customers. 

This is where we come in.

We can give your ad the best possible chance of getting in there at the expense of one of the others already in there - in other words, your competition. You see, many of the business listings out there are not being used to their full potential. We can take care of submitting your ad and give it the best possible chance of getting listed in an already full listing box.

 

 

Now, to be listed in Google's Local Business Listings, you need a website!

 

We will also build you a website.
 
We will build you a professionally designed website (optimised for the search engines) for your Google listing to link to. We will also create your Google Local Business Listing and Google place page, providing as much detail about your business as possible - in effect, making it a pre-sell page, so potential customers will be more likely to click the link to your website rather than hit the "Back" button on their browser, and of course link it through to your new site and contact form.   

We will then add your new site to Google for indexing so your website can be found in the search results. Last of all, we submit your site to all the major search engines.

So how much will all this cost?

The package we have put together is perfect for individuals and small businesses to achieve a web presence, without the usual high-cost associated with website design.

The Advertising & Website Package

With this package, you get a professionally designed three-page website created for you.

 

Our partner company - the web-design professionals who will do everything for you - will contact you and together you can choose the colour and theme for your website. When you are happy with your choice, they will create you a website that consists of a Home page, an About us page and a Contact us page - complete with contact form.

 

They will also create your listing in Google Local Business and make sure that your listing is loaded with all the information about your business that potential customers will want to see, and also optimised so that it contains all the information that Google (and all the other major search engines) want to see.

This will give your listing the best possible chance of standing out from the crowd and being seen by the people who are searching your local area for the service or product you offer. 

 

Now even though you will have your website built, and up-and-running for you, this package goes much further than that.

 

What if you find that you need to change a picture or the price of an item on your site in the future?

 

No problem!

 

With this package you can edit your new website anytime you need to change anything such as pictures, prices, descriptions etc. Create, edit and manage the content of your website from any computer. Not only that but you can add as many pages to your website as you need. You need no technical knowledge or specialist software to do this.

 

You will also have full video tuition and support forum provided to show you exactly how to do this. But it really is so simple you will be surprised - even if you have never done anything like this before. And, if you did need to add to your site but still didn't like the idea of doing it yourself, don't worry, you can still have it done for you. 

 

This package really does cater for both types of website owners.

 

It is ideal for those who want to own a website that they can edit anytime they want and start building an online presence. You can upgrade your website as you go along and whenever you are ready.

 

It is also ideal for those who just want a website set-up for them and will never feel the need to edit it themselves. Although the support will still be there if needed. 

Everything is installed for you by our partner company and your three page site is put up online. Then - for those that want to have a "hands-on" website - all you need to do is watch their video tutorials and see just how easy it is to run and edit your very own website. Add pages as you go along, change content etc. Very Quick & Very Easy to use!  

WHAT YOU GET

• Content managed website
• Your own .co.uk domain name
• 1 years hosting 
• 5 email accounts
• Create Unlimited Pages
• Search Engine Friendly
• Full Video Tutorials
• No Software needed
• Edit your website from any computer
• Automated Contact Form
• Dynamic Site Map
• "Home" page, "About Us" page & "Contact" page with contact form created for you.
• Your company's existing logo added.
• Your site optimised for the search engines & Google Local Business/Google Places. 
• Your listing in Google Local Business completed in a way that maximizes its full potential
• Your site submitted to Google for indexing by the Google spiders.
• Two fantastic high-quality video courses on website promotion (valued at over £160)  

Cost: Only £249.99 now, then just £8.33 per month hosting - starting in the second year.

Get a Google Local Business listing and website today and get your business in a prime position for attracting targeted local customers 

 

With this package, your Google Local Business Listing and Google Places page, will work perfectly with your new site to bring you the targeted local customers that you have been losing out on. You will get the very best - and most effective - local advertising method available and a great professional looking website - at the lowest price possible!

 

This is the best local advertising method available today.
Working for you 24/7 at zero cost.

 

While we can't absolutely guarantee your listing's spot in a high competition area, we can guarantee that your listing will at least be shown in their "more local listings" section. However, as most businesses currently using GLB listing are not using their listing to its maximum potential, there should be no reason why your business listing won't be visible in the seven listing box. It's just that Google are ultimately in control of the GLB listing, and we can't guarantee what we can't control. 

Your Google Local Business listing should be completed very quickly, but indexing and the period of time your listing takes to appear, depends entirely on Google. Google give a time-line of three months for the ad to show but many businesses report indexing in just one month or less. Others have been lucky enough to see their ad appear after just three or four days. It depends on when the Google spiders are scheduled to index new sites. Obviously, this is beyond our control.

However, to get your brand new site off to the best possible start, I have included two fantastic bonuses for you. These two video series packages are downloadable when you order and make payment, and will show you step-by-step, exactly how to promote your site using the best methods available today. (note: these are not the video tutorials that show you how to edit your site. These video sets show website promotion techniques)

There is no obligation for you to do any promotion of your site if you don't want to - it will not affect your Google Local Business listing - but it will create new back links to your site and get the other major search engine's spiders coming to index your site very quickly. It will also see your new site rise up the organic, or natural, search rankings very quickly - which means even more visitors to your site.

Again, there is no obligation for you to make use of these bonus video tuition sets. This is aimed at the business owners who want to have a "hands-on" in-put and do some online promotion for their new site. This has no bearing on your Google Local Business Listing.

These brand new bonus video sets - valued at over £160.00 - show you how to use the free - but very powerful techniques -that the most successful internet marketers are using today, to get major traffic (visitors) to their websites. 

 

Free Bonuses   Bonus Video Set 1 Internet Marketing Roadmap Seven content packed videos that will show you how to get traffic back to your site and position it correctly with the search engines. specific step-by-step video series covering different tactics you can implement to start getting a "steady" flow of traffic back to your business.  7 High Quality Video Series - Value £65 Yours Absolutely Free     Bonus Video Set 2 The New Web Traffic Secrets video programme This brand new, 172 minute video course - arranged into 16 short, easy to follow, "bite-sized" videos - will take you by the hand and guide you step by step through getting hundreds of visitors from web 2.0 techniques. Web 2.0 traffic techniques are some of the best ways for you to get traffic. This video series will show you everything you need to know about generating traffic, which in turn will generate profit. 16 High Quality Video Series - Value £97 Yours Absolutely Free

 

Decision time!

So there you have it. You can keep on doing what you have been doing - and getting the same results - or you can get your business up online and displayed on Google's local search results, where potential customers are searching for local businesses and services like yours every day.

You can keep paying the local paper for a small ad sandwiched in with the others, and just hope that someone will see it when they need you, and you can keep paying Yellow Pages £,£££'s to be lost in a sea of competitors ads, in a directory that is stuck on a shelf somewhere and rarely used.

Or..

You can start to use the powerful Google Local Business programme and get your business seen by people who are actually searching for your product or service, in your area, in real-time.

So really, can you afford NOT to ditch the old ways and join us in the 21st Century? 

Look at it this way. Today, it’s possible to cut ad spending in traditional local media like Yellow Pages, Thomsons, Local Newspapers, Mail-shots, Flyers etc, while still increasing your overall marketing exposure, leads and sales. Not to mention your credibility.

You can slash your advertising budget and still increase your marketing exposure dramatically just by using your Google Local listing and letting it be your super salesman 24/7. It will have all the current information about what you sell and why your business is different (and superior) to your competitors.

This technology is still relatively new, so as of yet, not too many small businesses know about it. Many that do, don't know how to use it properly. Start now and you will steal a march on your competitors. But sooner or later they are going to start wondering why their expensive ads in the newspapers and Yellow Pages are no longer working like they did a few years ago, and they are going to start asking you where you are getting your new customers from.

They are going to say...

How did they find you?

And you will answer in a one-word, two-syllable reply.   

“Goo-gle”

 

So take the initiative today. Order our package and let's get your marketing into overdrive. Order Now and leave the competition behind, before they wise-up and leave you behind. This package works out at just £4.81 per week for a whole years targeted, quality advertising!

Note: Google recently re-branded their "Local Business Centre" and it is now called "Google Places". Same powerful marketing method, different name.

Give it a go and see just what you have been missing out on.

 

 

Kind regards

David Ewen Marketing

 

David Ewen Marketing is not affiliated with Google in any way. 

© David Ewen Marketing 2010